Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFEAF7
RGB
175, 234, 247
HSL
191, 82%, 83%
HSB
191, 29%, 97%
CMYK
29, 5, 0, 3
LAB
89, -17, -13
LCH
89, 21, 217
OKLCH
0.90, 0.06, 213
XYZ
64, 75, 99
LUV
89, -29, -17
HWB
191, 69%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.