Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFF0FD
RGB
175, 240, 253
HSL
190, 95%, 84%
HSB
190, 31%, 99%
CMYK
31, 5, 0, 1
LAB
91, -19, -13
LCH
91, 23, 215
OKLCH
0.92, 0.07, 211
XYZ
67, 79, 105
LUV
91, -32, -17
HWB
190, 69%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.