Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B01A01
RGB
176, 26, 1
HSL
9, 99%, 35%
HSB
9, 99%, 69%
CMYK
0, 85, 99, 31
LAB
39, 57, 53
LCH
39, 78, 43
OKLCH
0.49, 0.19, 32
XYZ
18, 10, 1
LUV
39, 115, 29
HWB
9, 0%, 31%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.