Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B02E02
RGB
176, 46, 2
HSL
15, 98%, 35%
HSB
15, 99%, 69%
CMYK
0, 74, 99, 31
LAB
41, 52, 53
LCH
41, 74, 46
OKLCH
0.50, 0.17, 36
XYZ
19, 11, 1
LUV
41, 105, 32
HWB
15, 1%, 31%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.