Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B03609
RGB
176, 54, 9
HSL
16, 90%, 36%
HSB
16, 95%, 69%
CMYK
0, 69, 95, 31
LAB
42, 49, 51
LCH
42, 71, 46
OKLCH
0.51, 0.17, 37
XYZ
19, 12, 2
LUV
42, 99, 33
HWB
16, 4%, 31%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.