Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B05008
RGB
176, 80, 8
HSL
26, 91%, 36%
HSB
26, 95%, 69%
CMYK
0, 55, 95, 31
LAB
46, 38, 54
LCH
46, 66, 55
OKLCH
0.54, 0.14, 49
XYZ
21, 15, 2
LUV
46, 80, 41
HWB
26, 3%, 31%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.