Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
B070B2
RGB
176, 112, 178
HSL
298, 30%, 57%
HSB
298, 37%, 70%
CMYK
1, 37, 0, 30
LAB
56, 34, -25
LCH
56, 42, 324
OKLCH
0.64, 0.12, 326
XYZ
32, 24, 45
LUV
56, 31, -42
HWB
298, 44%, 30%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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