Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B0DADD
RGB
176, 218, 221
HSL
184, 40%, 78%
HSB
184, 20%, 87%
CMYK
20, 1, 0, 13
LAB
84, -14, -6
LCH
84, 15, 205
OKLCH
0.86, 0.04, 202
XYZ
56, 65, 78
LUV
84, -22, -7
HWB
184, 69%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.