Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B0E1E7
RGB
176, 225, 231
HSL
187, 53%, 80%
HSB
187, 24%, 91%
CMYK
24, 3, 0, 9
LAB
86, -15, -8
LCH
86, 18, 209
OKLCH
0.88, 0.05, 206
XYZ
59, 69, 86
LUV
86, -25, -10
HWB
187, 69%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.