Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B0E2EC
RGB
176, 226, 236
HSL
190, 61%, 81%
HSB
190, 25%, 93%
CMYK
25, 4, 0, 7
LAB
87, -15, -10
LCH
87, 18, 215
OKLCH
0.88, 0.05, 211
XYZ
60, 70, 90
LUV
87, -25, -14
HWB
190, 69%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.