Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B0E2FD
RGB
176, 226, 253
HSL
201, 95%, 84%
HSB
201, 30%, 99%
CMYK
30, 11, 0, 1
LAB
87, -12, -19
LCH
87, 22, 237
OKLCH
0.89, 0.06, 232
XYZ
63, 71, 103
LUV
87, -25, -28
HWB
201, 69%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.