Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B0ECFD
RGB
176, 236, 253
HSL
193, 95%, 84%
HSB
193, 30%, 99%
CMYK
30, 7, 0, 1
LAB
90, -17, -15
LCH
90, 22, 221
OKLCH
0.91, 0.06, 217
XYZ
66, 76, 104
LUV
90, -30, -20
HWB
193, 69%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.