Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B12306
RGB
177, 35, 6
HSL
10, 93%, 36%
HSB
10, 97%, 69%
CMYK
0, 80, 97, 31
LAB
40, 56, 51
LCH
40, 76, 43
OKLCH
0.49, 0.18, 32
XYZ
19, 11, 1
LUV
40, 112, 29
HWB
10, 2%, 31%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.