Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B1C8EA
RGB
177, 200, 234
HSL
216, 58%, 81%
HSB
216, 24%, 92%
CMYK
24, 15, 0, 8
LAB
80, -3, -20
LCH
80, 20, 263
OKLCH
0.83, 0.05, 258
XYZ
54, 57, 86
LUV
80, -13, -30
HWB
216, 69%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.