Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B1DAEC
RGB
177, 218, 236
HSL
198, 61%, 81%
HSB
198, 25%, 93%
CMYK
25, 8, 0, 7
LAB
85, -11, -14
LCH
85, 17, 231
OKLCH
0.86, 0.05, 226
XYZ
58, 66, 89
LUV
85, -21, -19
HWB
198, 69%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.