Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B1DDFF
RGB
177, 221, 255
HSL
206, 100%, 85%
HSB
206, 31%, 100%
CMYK
31, 13, 0, 0
LAB
86, -9, -22
LCH
86, 23, 247
OKLCH
0.88, 0.07, 242
XYZ
62, 68, 104
LUV
86, -23, -33
HWB
206, 69%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.