Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B1DFEB
RGB
177, 223, 235
HSL
192, 59%, 81%
HSB
192, 25%, 92%
CMYK
25, 5, 0, 8
LAB
86, -13, -11
LCH
86, 17, 219
OKLCH
0.88, 0.05, 215
XYZ
60, 68, 89
LUV
86, -24, -15
HWB
192, 69%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.