Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B1E5EE
RGB
177, 229, 238
HSL
189, 64%, 81%
HSB
189, 26%, 93%
CMYK
26, 4, 0, 7
LAB
88, -16, -10
LCH
88, 19, 213
OKLCH
0.89, 0.05, 209
XYZ
62, 72, 91
LUV
88, -26, -13
HWB
189, 69%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.