Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B1EDFB
RGB
177, 237, 251
HSL
191, 90%, 84%
HSB
191, 29%, 98%
CMYK
29, 6, 0, 2
LAB
90, -17, -13
LCH
90, 22, 218
OKLCH
0.91, 0.06, 214
XYZ
66, 77, 103
LUV
90, -30, -18
HWB
191, 69%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.