Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B22409
RGB
178, 36, 9
HSL
10, 90%, 37%
HSB
10, 95%, 70%
CMYK
0, 80, 95, 30
LAB
40, 56, 51
LCH
40, 75, 42
OKLCH
0.50, 0.18, 32
XYZ
19, 11, 1
LUV
40, 112, 29
HWB
10, 4%, 30%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.