Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B23409
RGB
178, 52, 9
HSL
15, 90%, 37%
HSB
15, 95%, 70%
CMYK
0, 71, 95, 30
LAB
42, 51, 52
LCH
42, 72, 46
OKLCH
0.51, 0.17, 36
XYZ
20, 12, 2
LUV
42, 102, 33
HWB
15, 4%, 30%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.