Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B23700
RGB
178, 55, 0
HSL
19, 100%, 35%
HSB
19, 100%, 70%
CMYK
0, 69, 100, 30
LAB
42, 49, 55
LCH
42, 74, 48
OKLCH
0.51, 0.17, 38
XYZ
20, 12, 1
LUV
42, 101, 35
HWB
19, 0%, 30%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.