Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
B23BCC
RGB
178, 59, 204
HSL
289, 59%, 52%
HSB
289, 71%, 80%
CMYK
13, 71, 0, 20
LAB
48, 62, -52
LCH
48, 81, 320
OKLCH
0.58, 0.23, 320
XYZ
31, 17, 59
LUV
48, 43, -86
HWB
289, 23%, 20%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.