Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2CEE7
RGB
178, 206, 231
HSL
208, 52%, 80%
HSB
208, 23%, 91%
CMYK
23, 11, 0, 9
LAB
81, -6, -16
LCH
81, 17, 250
OKLCH
0.84, 0.05, 245
XYZ
55, 59, 84
LUV
81, -16, -24
HWB
208, 70%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.