Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2CEFB
RGB
178, 206, 251
HSL
217, 90%, 84%
HSB
217, 29%, 98%
CMYK
29, 18, 0, 2
LAB
82, -2, -25
LCH
82, 26, 265
OKLCH
0.85, 0.07, 260
XYZ
58, 61, 100
LUV
82, -16, -40
HWB
217, 70%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.