Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2CFF3
RGB
178, 207, 243
HSL
213, 73%, 83%
HSB
213, 27%, 95%
CMYK
27, 15, 0, 5
LAB
82, -4, -21
LCH
82, 22, 259
OKLCH
0.85, 0.06, 254
XYZ
57, 61, 93
LUV
82, -16, -33
HWB
213, 70%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.