Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2D2E7
RGB
178, 210, 231
HSL
204, 52%, 80%
HSB
204, 23%, 91%
CMYK
23, 9, 0, 9
LAB
82, -8, -14
LCH
82, 16, 242
OKLCH
0.85, 0.05, 237
XYZ
56, 61, 84
LUV
82, -17, -21
HWB
204, 70%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.