Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2D3EF
RGB
178, 211, 239
HSL
208, 66%, 82%
HSB
208, 26%, 94%
CMYK
26, 12, 0, 6
LAB
83, -7, -18
LCH
83, 19, 249
OKLCH
0.85, 0.05, 244
XYZ
57, 62, 91
LUV
83, -18, -27
HWB
208, 70%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.