Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2D4E6
RGB
178, 212, 230
HSL
201, 51%, 80%
HSB
201, 23%, 90%
CMYK
23, 8, 0, 10
LAB
83, -9, -13
LCH
83, 16, 236
OKLCH
0.85, 0.04, 231
XYZ
56, 62, 84
LUV
83, -18, -18
HWB
201, 70%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.