Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2D8FC
RGB
178, 216, 252
HSL
209, 93%, 84%
HSB
209, 29%, 99%
CMYK
29, 14, 0, 1
LAB
85, -7, -22
LCH
85, 23, 253
OKLCH
0.87, 0.06, 247
XYZ
60, 66, 102
LUV
85, -20, -34
HWB
209, 70%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.