Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2D9FF
RGB
178, 217, 255
HSL
210, 100%, 85%
HSB
210, 30%, 100%
CMYK
30, 15, 0, 0
LAB
85, -7, -23
LCH
85, 24, 254
OKLCH
0.87, 0.07, 248
XYZ
61, 66, 104
LUV
85, -21, -36
HWB
210, 70%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.