Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2DAE8
RGB
178, 218, 232
HSL
196, 54%, 80%
HSB
196, 23%, 91%
CMYK
23, 6, 0, 9
LAB
85, -11, -11
LCH
85, 16, 225
OKLCH
0.86, 0.05, 221
XYZ
58, 65, 86
LUV
85, -21, -16
HWB
196, 70%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.