Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2DFE9
RGB
178, 223, 233
HSL
191, 56%, 81%
HSB
191, 24%, 91%
CMYK
24, 4, 0, 9
LAB
86, -13, -10
LCH
86, 17, 217
OKLCH
0.88, 0.05, 213
XYZ
59, 68, 87
LUV
86, -23, -13
HWB
191, 70%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.