Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2DFF9
RGB
178, 223, 249
HSL
202, 86%, 84%
HSB
202, 29%, 98%
CMYK
29, 10, 0, 2
LAB
86, -11, -18
LCH
86, 21, 239
OKLCH
0.88, 0.06, 234
XYZ
62, 69, 100
LUV
86, -23, -26
HWB
202, 70%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.