Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2E0EA
RGB
178, 224, 234
HSL
191, 57%, 81%
HSB
191, 24%, 92%
CMYK
24, 4, 0, 8
LAB
86, -14, -10
LCH
86, 17, 216
OKLCH
0.88, 0.05, 212
XYZ
60, 69, 88
LUV
86, -24, -13
HWB
191, 70%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.