Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2E9FC
RGB
178, 233, 252
HSL
195, 93%, 84%
HSB
195, 29%, 99%
CMYK
29, 8, 0, 1
LAB
89, -15, -15
LCH
89, 21, 226
OKLCH
0.90, 0.06, 221
XYZ
65, 75, 103
LUV
89, -28, -21
HWB
195, 70%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.