Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2E9FD
RGB
178, 233, 253
HSL
196, 95%, 85%
HSB
196, 30%, 99%
CMYK
30, 8, 0, 1
LAB
89, -15, -16
LCH
89, 22, 227
OKLCH
0.90, 0.06, 222
XYZ
65, 75, 104
LUV
89, -28, -22
HWB
196, 70%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.