Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2EDF7
RGB
178, 237, 247
HSL
189, 81%, 83%
HSB
189, 28%, 97%
CMYK
28, 4, 0, 3
LAB
90, -18, -11
LCH
90, 21, 213
OKLCH
0.91, 0.06, 209
XYZ
65, 77, 99
LUV
90, -29, -14
HWB
189, 70%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.