Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
B32FCC
RGB
179, 47, 204
HSL
290, 63%, 49%
HSB
290, 77%, 80%
CMYK
12, 77, 0, 20
LAB
47, 67, -54
LCH
47, 86, 321
OKLCH
0.57, 0.24, 321
XYZ
31, 16, 59
LUV
47, 46, -88
HWB
290, 18%, 20%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.