Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B34702
RGB
179, 71, 2
HSL
23, 98%, 35%
HSB
23, 99%, 70%
CMYK
0, 60, 99, 30
LAB
45, 43, 55
LCH
45, 70, 52
OKLCH
0.54, 0.15, 44
XYZ
21, 14, 2
LUV
45, 90, 39
HWB
23, 1%, 30%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.