Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B34708
RGB
179, 71, 8
HSL
22, 91%, 37%
HSB
22, 96%, 70%
CMYK
0, 60, 96, 30
LAB
45, 43, 54
LCH
45, 69, 51
OKLCH
0.54, 0.15, 43
XYZ
21, 14, 2
LUV
45, 90, 38
HWB
22, 3%, 30%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.