Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
B348EF
RGB
179, 72, 239
HSL
278, 84%, 61%
HSB
278, 70%, 94%
CMYK
25, 70, 0, 6
LAB
52, 63, -66
LCH
52, 91, 314
OKLCH
0.62, 0.24, 310
XYZ
36, 20, 84
LUV
52, 32, -107
HWB
278, 28%, 6%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.