Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B35108
RGB
179, 81, 8
HSL
26, 91%, 37%
HSB
26, 96%, 70%
CMYK
0, 55, 96, 30
LAB
47, 38, 55
LCH
47, 67, 55
OKLCH
0.55, 0.15, 48
XYZ
22, 15, 2
LUV
47, 82, 41
HWB
26, 3%, 30%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.