Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
B35409
RGB
179, 84, 9
HSL
26, 90%, 37%
HSB
26, 95%, 70%
CMYK
0, 53, 95, 30
LAB
47, 37, 55
LCH
47, 66, 56
OKLCH
0.56, 0.14, 50
XYZ
22, 16, 2
LUV
47, 79, 42
HWB
26, 4%, 30%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.