Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
B35FDD
RGB
179, 95, 221
HSL
280, 65%, 62%
HSB
280, 57%, 87%
CMYK
19, 57, 0, 13
LAB
55, 50, -51
LCH
55, 72, 314
OKLCH
0.64, 0.19, 313
XYZ
36, 23, 71
LUV
55, 31, -85
HWB
280, 37%, 13%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
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