Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
B362FF
RGB
179, 98, 255
HSL
271, 100%, 69%
HSB
271, 62%, 100%
CMYK
30, 62, 0, 0
LAB
57, 54, -66
LCH
57, 86, 309
OKLCH
0.66, 0.23, 305
XYZ
41, 26, 97
LUV
57, 23, -109
HWB
271, 38%, 0%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.