Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
B37BC7
RGB
179, 123, 199
HSL
284, 40%, 63%
HSB
284, 38%, 78%
CMYK
10, 38, 0, 22
LAB
60, 32, -31
LCH
60, 45, 316
OKLCH
0.67, 0.12, 317
XYZ
36, 28, 58
LUV
60, 25, -53
HWB
284, 48%, 22%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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