Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
B39FF2
RGB
179, 159, 242
HSL
254, 76%, 79%
HSB
254, 34%, 95%
CMYK
26, 34, 0, 5
LAB
70, 21, -39
LCH
70, 44, 298
OKLCH
0.75, 0.12, 294
XYZ
47, 41, 89
LUV
70, 5, -65
HWB
254, 62%, 5%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.