Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B3CDEE
RGB
179, 205, 238
HSL
214, 63%, 82%
HSB
214, 25%, 93%
CMYK
25, 14, 0, 7
LAB
81, -4, -19
LCH
81, 20, 259
OKLCH
0.84, 0.05, 254
XYZ
56, 59, 89
LUV
81, -15, -30
HWB
214, 70%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.