Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B3CFEE
RGB
179, 207, 238
HSL
212, 63%, 82%
HSB
212, 25%, 93%
CMYK
25, 13, 0, 7
LAB
82, -5, -19
LCH
82, 19, 256
OKLCH
0.84, 0.05, 251
XYZ
56, 60, 90
LUV
82, -16, -28
HWB
212, 70%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.